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Archive for the ‘Marketing & Sales’ Category

WSU SBDC in Dayton Business Journal – Strategies for Marketing

01/24/2014 Comments off

A recent article in the Dayton Business Journal featured two SBDC’s in the Dayton region.  Pat Newcomb from the Entrepreneur’s Center and Earl Gregorich from Wright State University collaborated to provide insight on marketing strategies with traditional and social media.  Check out the full DBJ story.

Links to Dayton, Ohio Business Networking Opportunities

01/16/2014 Comments off

There are several networking opportunities in the Dayton area for small business owners to take part in.  While we don’t endorse any one of these events, don’t be surprised if you show up and see an SBDC counselor in the crowd.  If you do, be sure to stop us and say hello!  (Have a networking event you would like to add? Send it to us.)

Don’t forget to register at sites like MeetUp, Eventbrite, and LinkedIn Groups.  These will keep you informed of upcoming events, training and gatherings in the area.

Women in Business Network

VOB Ohio – Veteran Owned Businesses of Ohio

Dayton Chamber of Commerce

South Metro Regional Chamber of Commerce

Christian Marketplace Networking

BNI Ohio

Dayton Area Professional Network

Miami Valley Network Professionals

YAR Networking

The Brady Bunch

The Engagement Station

The Business Network

AAF Dayton

Free: An Entrepreneurs Guide to Selling to Governments and Corporations

09/26/2013 Comments off

The Association of Small Business Development Centers has partnered with Braddock Communications, Inc. and published the book ‘Braddock’s Procurement Guide 2013: An Entrepreneurs Guide to Selling to Governments and Corporations”.  This book provides an overview of the government and corporate marketplace, with insight on the inner workings on how the decisions are made.  The book also includes the following topics…

• Selling to the Federal Government/State Governments
• Selling to Large Corporations
• Selling to Foreign Governments and International Organizations
• “Green” Procurement
• Special Resources for Women-, Minority-, or Veteran-Owned Businesses

And thanks to the Microsoft Corporation, this guide is available to all SBDC directors and their clients at no cost.  For a copy of this must-have guide, talk to your local SBDC Director or visit http://www.asbdc-us.org/BraddockProcOppsGuide.html

Trying to Name Your Business or Product? These Tools Can Help

06/18/2013 Comments off

Wordnik, VisualThesaurus, TheFreeDictionary, UrbanDictionary, Ubersuggest

These tools will help you locate words related to your product or business.  Use this group of websites to generate a word bubble that contains several descriptive terms that are related to your product, service or business.

PunGenerator

This website will change common puns and phrases into puns using a word from your word bubble.

WerdMerge

Many common words you may want to use for your business or product name are already being used by others.  WerdMerge allows you to take short words and generate unique combined spellings.

WikiRhymer

This tool will help you find words that rhyme with your chosen primary term from your word bubble.

CreativityGames.net

This word generator will create random words based on your interaction with the site.

NameThingy

The title of this site says it all.

NameChk

Once you have a name, run a quick check to see how unique it truly is.

Networking Tips to Help You Work the Room…

03/27/2013 Comments off

Here at the SBDC, we have many opportunities to network with our clients and fellow resource providers.  Many of our clients have been open with the fact that they find networking very difficult and sometimes downright unproductive.  Whether you like it or not, networking is a fact of being in business and you have to learn to “work a room” effectively.  Not everyone will be a pro but you should strive to feel comfortable joining a conversation and learning about others in your business circles.

We have put together a one page guide that summarizes some of the best-practices of networking that we have come across.  Download and customize it to suit your networking needs then get out there and practice, practice, practice!

Here are some online articles we used to help pull our guide together:

How to Craft the Perfect Elevator Pitch or Elevator Speech

Business Networking Tips and Techniques – Great checklist and elevator speech guide.

How to Network Successfully – A quick read on some of the basics.

The Real Secret to Successful Networking – Great instruction on developing the leads from networking.

UpStart Business Journal : Tips for Monitoring Competition

01/25/2013 Comments off

In today’s competitive markets, every piece of knowledge that puts your business one step ahead of the competition is always critical.  Sometimes this knowledge can stem from the competition itself.  Here are six easy ways to monitor your competition to look for a competitive advantage…

1.) Subscribe to their blogs

Businesses these days are becoming more and more transparent, use this to your advantage.  Reading their blogs and posts can help you understand their newest features and latest products.

2.) Use their products

Using the competition’s websites often can help you discover new features on their webpages before they are officially released.  Many companies “soft-launch” features little by little, keeping up to date with their websites can help you learn and detect these new features.

3.) Look at their photos

With social media and corporate websites, pictures are extremely easy to come by.  Taking a look at each of these pictures can help you assess the company by finding out its culture, what computers and hardware they use, even how many employees they have.

4.) Monitor their press releases and news

Similar to reading their blogs, monitoring press releases and news can give you all sorts of information on the competition. To keep up with these, set up Google alerts to notify you.

5.) Monitor their Twitter and Facebook pages

A lot can be said of how people perceive your company, and the same goes for your competition.  Monitoring these two social media sites will allow you to learn how the public feels about your competition, what they like and dislike can both be helpful.

6.) Understand their employees

Employees are the greatest asset to any business.  Understanding the competiton’s employees can help you learn about the company, why it was started, and what drives the people behind it.  Understanding them can be as simple as following them on LinkedIn or Facebook, use the web to your advantage.

For the full article, go to http://upstart.bizjournals.com/resources/advice/2012/10/29/monitoring-your-competition-online.html?ana=e_du_ubj&s=article_du&ed=2012-10-30&page=all

For more business information, go to http://upstart.bizjournals.com/

Rhonda Abrams and Visa Offer Free Small Business Holiday Planning Guide

10/26/2012 Comments off

If you are looking forward to Black Friday with anticipation of selling rather than buying, Rhonda Abrams and Visa merchant services have teamed up to help you plan for not only the big day but the entire holiday season.  Download the two guides and have a great holiday season!

Social Media Guide for Holiday Sellers – See where the customers are and what they are doing on the most popular social networks.  Need a strategy?  Come in to the SBDC for a planning session.

Holiday Guide for Small Businesses – An all-in-one guide to holiday sales success.

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