Connecting with customers through Email marketing is a perfect fit for small businesses. It is easy, affordable, timely and has a much greater response rate than direct mail. This class will not only teach you the nuts and bolts of using Constant Contact, but offers pointers about the etiquette of email marketing and how to use it creatively and effectively to grow your business.
- What is Constant Contact?
- What are the costs?
- Creating a mailing list.
- Creating and sending an email
- What information must be contained
- Maintaining good customer relationships