10 Signs Your Marketing is Outdated from Inc.com
Inc.com’s Young Entrepreneur Council recently asked 10 successful young entrepreneurs to share their opinions on which marketing tactics they find to be outdated. Here are their thoughts:
1. Cold Calling. As Inc.com cleverly states, cold calling is just not “hot” anymore. Rather than saying the same pitch to every potential customer, it is best to research each potential customer and tailor your pitch to them.
2. Putting Sales Before Success. This tactic of “sell, sell, sell” is being replaced by prioritizing customer retention and loyalty. This puts emphasis on post-sale support in order to create repeat customers.
3. Spam. Our inboxes are constantly filled, so each email needs to be worth reading. Emails, like phone calls, should be more personalized in order to be effective.
4. Being Fixated on the Clock. The traditional 9-5 job is no longer sufficient when it comes to bolstering business development. Thanks to the internet, not only are we no longer limited by time, but we are encouraged to use personal social networking to further develop business.
5. Using Snail Mail. Attempting mass market your business or your product through traditional mail is wasteful for businesses today.
6. Going by the Script. Using the hard sell when pitching sales is becoming less effective. Sales teams should try to connect to people rather than sell people.
7. Selling Specs Rather than Vision. It is more important to explain “why” rather than justify “how”. Whether you are talking about a product or your company on the whole, you want to get your customers to feel good about what you do. This way, you get your customers to believe what you believe.
8. Promoting Instead of Providing. When marketing and selling, it can be said that you are appealing to people who are already looking for something. Because of this, the quality of the information is most important.If you provide the necessary information you won’t have to twist any arms.
9. Trying to be First in the Phone Book. Buying your way to the top of a list isn’t going to cut it anymore. More businesses get customers through referrals, so instead of allocating your resources to buy the biggest and best ads, instead spend your resources on making your existing customers remember to suggest your name the next time a colleague needs something.
10. Using Social Media like a Machine. Social Media is about engagement. People don’t connect to your business on Facebook or Twitter to see more ads.
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