Clients on the Move
Client Helps Others Deal with Loss
SBDC client, Patricia Acker, is expanding her business to include outreach through speaking engagements. Pat, an author and artist, is a retired hospice social worker with a Masters in counseling who educates people on issues relating to grief, loss and coping with the process of losing a loved one. She recently appeared on DATV’s Gospel for Today program which can be seen on her website.
Her book The Dying Teach Us How to Live is now in its second printing and available as an ebook as well. The book is a touching collection of short stories that Pat gathered in her 17 years with hospice and beautifully illustrated with her own paintings. These stories help guide and comfort patients and caregivers through their journey.
To learn more about Pat, her book and to reach her to arrange for her to speak to your group, go to her website www.thedyingteachus.com. Pat also has a blog where she discusses many of the issues found in her book.
For more information about the Small Business Development Center at Wright State University’s Raj Soin College of Business call 937-775-3503 or visit www.sbdcwsu.com.
Galatune Reaches Kickstarter Funding Goals
Adam Wik, SBDC client and owner of Galatune, a table top battle card game company, used his considerable marketing skills to great advantage exceeding his Kickstarter funding goal, raising $20,841 from 138 backers. The Galatune game involves two to five players who each control a champion warrior. They fight each other at the same time and get points by defeating their opponents (see video). Pre-orders are now being taken for the game on the Galatune website http://www.galatune.com/ with a December 1st release date.
Wik is a Wright State University Marketing graduate and is currently pursuing his MBA. Galatune is a game he developed as a child, perfected it through playing it with family and friends, and in 2015 he launched his business to bring the game to market. He was the 2016 winner of the Wright Venture competition; a business competition for Wright State students which allows them to present their ideas to a panel of potential investors.
Wik has advice for those launching Kickstarter campaigns:
- Make the campaign page perfect. Search for similar campaigns in your category with top levels of funding and use them as a template.
- Know that Kickstarter isn’t a magical lead generation tool. Its first a platform to collect funds, and secondly a lead generation tool. Every campaign will be a bit different, but from my personal experience and research I’d say a strong project should only expect around 35% of its funding to be generated through Kickstarter leads. That means that the remaining 65% needs to come from a combination of your existing network of followers and 3rd party advertising.
- Build your network first. I mentioned that most of your funding will be coming from your existing fan-base, so spend at least 3-6 months building a solid audience first before launching the campaign. This can be done through trade shows, social media, and face-to-face networking.
- Start Day One strong. The way Kickstarter’s search algorithms work, it is VITAL that day one of your campaign gets a sizable chunk of donors and funding. How do you do this? Make sure you have a line of loyal family, friends, and fans ready and eagerly waiting for that Kickstarter page to open. Stay in good contact with them and let them know how important it is to give on day one
- MOST IMPORTANT TIP: Don’t make your Kickstarter too long. Only set your window open long enough to cover your planned networking. For instance, if you don’t have any events or ads or networking planned, your Kickstarter might as well only be one or two days long. People will not magically flock to your Kickstarter without promotion, so each day of the campaign should be justified by your active marketing schedule.
Congratulations to Adam Wik and Galatune, truly a Client on the Move!
Centerville Knit & Crochet opened their doors August 23rd at 8018 McEwan Road. Owner and Navy veteran, Beth Thorowgood, had a vision to create an easy shopping experience for knitters and crocheters with a welcoming and relaxing space for them to interact with other knitters and crocheters when they have time to slow down. This full service yarn shop features high quality yarns and notions, books and patterns, classes, a knowledgeable and enthusiastic staff and a robust online presence so clients will have all the information they need before they arrive at the store.
Centerville Knit & Crochet welcomes yarn artists of all skill levels and hopes to introduce the art to a new generation. Their current class roster includes classes in both beginning knitting and crocheting.
For more information about the shop and their hours go to their website at centervilleknits.com or call 937-979-4130. For more information about the Small Business Development Center at Wright State University’s Raj Soin College of Business call 937-775-3503 or visit www.sbdcwsu.com.