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Posts Tagged ‘small business marketing’

Video – Publishing Your Prices – Or Not

10/14/2014 Comments off

Should you publish your pricing or not?  Whether its on the web, in print or part of a public presentation, it can be a guessing game as to whether you should put prices on your products or services.  This video, taken from The Pricing Strategies class at the WSU SBDC will help you decide what is best for your company.

Speaker:  Earl Gregorich

Produced by: Kim Woodbury

View YouTube Video

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Measuring Marketing ROI w/ Web Analytics Workshop

04/14/2014 Comments off

You put a lot of time into your website and social media to market your business, but do you know if these efforts are paying off? This class will teach you how to find out.

You will learn:

  • What tools are available
  • The important data points
  • How to apply what you learn to measure both online and traditional marketing efforts

WSU SBDC in Dayton Business Journal – Strategies for Marketing

01/24/2014 Comments off

A recent article in the Dayton Business Journal featured two SBDC’s in the Dayton region.  Pat Newcomb from the Entrepreneur’s Center and Earl Gregorich from Wright State University collaborated to provide insight on marketing strategies with traditional and social media.  Check out the full DBJ story.

Links to Dayton, Ohio Business Networking Opportunities

01/16/2014 Comments off

There are several networking opportunities in the Dayton area for small business owners to take part in.  While we don’t endorse any one of these events, don’t be surprised if you show up and see an SBDC counselor in the crowd.  If you do, be sure to stop us and say hello!  (Have a networking event you would like to add? Send it to us.)

Don’t forget to register at sites like MeetUp, Eventbrite, and LinkedIn Groups.  These will keep you informed of upcoming events, training and gatherings in the area.

Women in Business Network

VOB Ohio – Veteran Owned Businesses of Ohio

Dayton Chamber of Commerce

South Metro Regional Chamber of Commerce

Christian Marketplace Networking

BNI Ohio

Dayton Area Professional Network

Miami Valley Network Professionals

YAR Networking

The Brady Bunch

The Engagement Station

The Business Network

AAF Dayton

Free: An Entrepreneurs Guide to Selling to Governments and Corporations

09/26/2013 Comments off

The Association of Small Business Development Centers has partnered with Braddock Communications, Inc. and published the book ‘Braddock’s Procurement Guide 2013: An Entrepreneurs Guide to Selling to Governments and Corporations”.  This book provides an overview of the government and corporate marketplace, with insight on the inner workings on how the decisions are made.  The book also includes the following topics…

• Selling to the Federal Government/State Governments
• Selling to Large Corporations
• Selling to Foreign Governments and International Organizations
• “Green” Procurement
• Special Resources for Women-, Minority-, or Veteran-Owned Businesses

And thanks to the Microsoft Corporation, this guide is available to all SBDC directors and their clients at no cost.  For a copy of this must-have guide, talk to your local SBDC Director or visit http://www.asbdc-us.org/BraddockProcOppsGuide.html

UpStart Business Journal : Tips for Monitoring Competition

01/25/2013 Comments off

In today’s competitive markets, every piece of knowledge that puts your business one step ahead of the competition is always critical.  Sometimes this knowledge can stem from the competition itself.  Here are six easy ways to monitor your competition to look for a competitive advantage…

1.) Subscribe to their blogs

Businesses these days are becoming more and more transparent, use this to your advantage.  Reading their blogs and posts can help you understand their newest features and latest products.

2.) Use their products

Using the competition’s websites often can help you discover new features on their webpages before they are officially released.  Many companies “soft-launch” features little by little, keeping up to date with their websites can help you learn and detect these new features.

3.) Look at their photos

With social media and corporate websites, pictures are extremely easy to come by.  Taking a look at each of these pictures can help you assess the company by finding out its culture, what computers and hardware they use, even how many employees they have.

4.) Monitor their press releases and news

Similar to reading their blogs, monitoring press releases and news can give you all sorts of information on the competition. To keep up with these, set up Google alerts to notify you.

5.) Monitor their Twitter and Facebook pages

A lot can be said of how people perceive your company, and the same goes for your competition.  Monitoring these two social media sites will allow you to learn how the public feels about your competition, what they like and dislike can both be helpful.

6.) Understand their employees

Employees are the greatest asset to any business.  Understanding the competiton’s employees can help you learn about the company, why it was started, and what drives the people behind it.  Understanding them can be as simple as following them on LinkedIn or Facebook, use the web to your advantage.

For the full article, go to http://upstart.bizjournals.com/resources/advice/2012/10/29/monitoring-your-competition-online.html?ana=e_du_ubj&s=article_du&ed=2012-10-30&page=all

For more business information, go to http://upstart.bizjournals.com/

Wayne Gretzky

01/10/2013 Comments off

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